Patrik
How to run the best user interviews in just 10 steps
Are you a Product Manager? Then you are THE Customer advocate on your team. As a PM, You are in the unique position to influence the trajectory of the product with not just user data, but also with user sentiment. That’s why it’s really important to involve target users from the very beginning. User interviews are a great opportunity for PMs to discover the root causes which drive user behaviors. But often the questions and tasks can be very surface level and monotonous. As