Conversion Funnel Backlog Template

Conversion funnel backlogs help businesses improve product conversion rates at every stage of a conversion funnel – from acquisition to revenue.

The funnel model helps your product and marketing teams to visualize and prioritize areas with significant drop-off rates. Once your team knows what stage has low conversions, you can focus on improving the numbers until a high-growth opportunity appears somewhere else in the funnel.

Use the template to brainstorm how you can improve each of the five stages:

• Acquisition: How do your customers find you?

• Activation: How quickly can you get your customers to the “aha moment”?

• Retention: What is your current retention? Why are you losing customers?

• Referral: How can you turn your customers into advocates? How do you activate them?

• Revenue: How can you increase your product’s profitability and increase your revenue in the long run?

Once you've completed your first analysis using the template, re-measure improvements, then re-assess and identify the next set of improvements. On Dojoit this is easy. Re-use the same board each time you run an improvement cycle. This also gives you the benefit of seeing a history of what you've done and what worked in the past.

How to use the Conversion Funnel Backlog Template on Dojoit

You have two options:

Option 1: Select from within the board

Option 2: Download and upload to your board

1. Download the template to your desktop/downloads folder

Conversion-Funnel-Backlog-Template

.zip

Download ZIP • 68KB

2. Unzip the downloaded file

3. Drag the unzipped SVG file from your desktop/downloads folder to the board

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